Potential due to an Electric Dipole
We already know that electric dipole is an arrangement which consists of two equal and opposite charges +q and -q separated by a small distance 2a.
Electric dipole moment is represented by a vector p of magnitude 2qa and this vector points in direction from -q to +q.
Dipoles can be characterized by their dipole moment, a vector quantity. For the simple electric dipole given above, the electric dipole moment points from the negative charge towards the positive charge, and has a magnitude equal to the strength of each charge times the separation between the charges.